The 2012 Foot Locker annual report presented in interactive form online.
Follow Foot Locker on Twitter@footlocker / Our Corporate Website: footlocker-inc.com
Visit the Foot Locker "Unlocked" Blog: unlocked.footlocker.com/blog
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This report contains forward-looking statements within the meaning of the federal securities laws. Other than statements of historical facts, all statements which address activities, events, or developments that the Company anticipates will or may occur in the future, including, but not limited to, such things as future capital expenditures, expansion, strategic plans, financial objectives, dividend payments, stock repurchases, growth of the Company’s business and operations, including future cash flows, revenues, and earnings, and other such matters, are forward-looking statements. These forward-looking statements are based on many assumptions and factors which are detailed in the Company’s filings with the Securities and Exchange Commission, including the effects of currency fluctuations, customer demand, fashion trends, competitive market forces, uncertainties related to the effect of competitive products and pricing, customer acceptance of the Company’s merchandise mix and retail locations, the Company’s reliance on a few key vendors for a majority of its merchandise purchases (including a significant portion from one key vendor), pandemics and similar major health concerns, unseasonable weather, further deterioration of global financial markets, economic conditions worldwide, further deterioration of business and economic conditions, any changes in business, political, and economic conditions due to the threat of future terrorist activities in the United States or in other parts of the world and related U.S. military action overseas, the ability of the Company to execute its business and strategic plans effectively with regard to each of its business units, and risks associated with global product sourcing, including political instability, changes in import regulations, and disruptions to transportation services and distribution. Any changes in such assumptions or factors could produce significantly different results. The Company undertakes no obligation to update forward-looking statements, whether as a result of new information, future events, or otherwise.
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→ Who is KD?CLEAR CUSTOMER FOCUS
Create a Clear Customer Focus, to Drive Performance in Our Core Athletic Banners
• Amplify our brand banners, to be the leader in each of our segments • Become a power player in each of our product categories • Build a highly compelling, locally relevant assortment • Target customers with innovative, 360 degree marketing, across all our customer touch points We have developed strong, targeted product assortments for each of our banners and, in fact, each store. We are able to do this because we have a clear focus on who the key customers are for each of our banners, what motivates and inspires them, and how they like to shop. We have also built a comprehensive database of localized purchase patterns that helps inform our planners and buyers as they work with our terrific brand partners in creating our merchandise offerings. One thing we know excites all of our customers is product innovation and freshness. The dramatic growth of lightweight running that started a few years ago is still trending up for us, and 2012 saw sales of basketball product, where we are the clear |
industry leader, accelerate. Head-to-toe basketball hook-ups --- sneakers, performance socks, shorts, t-shirts, and hats --- were exceptionally popular all year. Our collections were supported by established and emerging star players, as well as the introduction of new colors, silhouettes, fabrication, and design. We stepped up our own game, as well, creating powerful marketing campaigns featuring these star athletes --- campaigns that told our own brand stories. For example, the “We Know Game” program at Champs Sports and the “Foot Locker: Approved” campaign led to increased traffic in our stores and on our websites, solid conversion rates, and strong sales gains. |
